Etsy Laser Seller Starter Pack
FREEPricing formula, Etsy fee breakdown, and a COGS worksheet — everything you need to price laser products profitably.
The Pricing Formula
(Materials + Laser Time + Overhead + Packaging) × 3 = Floor Price
Multiply by 3–4 for Etsy. Multiply by 2–2.5 for wholesale. Never price below floor.
| Cost Component | How to Calculate | Example |
|---|---|---|
| Materials | Sheet cost ÷ pieces per sheet | $8.99 sheet ÷ 16 coasters = $0.56 |
| Laser time | Job minutes × ($/hr ÷ 60) | 8 min × ($15/hr ÷ 60) = $2.00 |
| Electricity | ~$0.05–0.15 per hour of laser use | $0.01–0.02 per typical job |
| Consumables | Masking tape, cleaning supplies | $0.05–0.20 per piece |
| Packaging | Bag, tissue, box, thank-you card | $0.25–0.75 per order |
Etsy Fee Breakdown
On a $14 coaster sale with $4 shipping, here is where your money goes:
| Fee | Rate | On $14 item |
|---|---|---|
| Listing fee | $0.20 per listing (every 4 months) | $0.20 |
| Transaction fee | 6.5% of item + shipping price | $1.17 |
| Payment processing | 3% + $0.25 (US buyers) | $0.67 |
| Shipping label (USPS FC) | Varies — typically $3.50–5.00 | ~$4.00 |
| Total fees | $6.04 | |
| Net you keep | $7.96 |
COGS Worksheet
Fill in one row per product. Use the material cost calculator at bonnycreations.com/tools/material-cost for the blank cost column.
| Product | Blank cost | Laser time ($) | Consumables | Packaging | Total COGS | × 3 floor | List price |
|---|---|---|---|---|---|---|---|
| 4" coaster | |||||||
| Keychain | |||||||
| Pet tag | |||||||
| Business card | |||||||
| Tumbler | |||||||
| — |
First Listing Checklist
Doing this in a spreadsheet is tedious.
The COGS Tracker on bonnycreations.com calculates all of this automatically — blank cost, laser time, fees, floor price, and margin — for any product, instantly. Free to use.
Open the COGS Tracker →© BonnyCreations.com — free to use and share. bonnycreations.com
"Used it with a Glowforge — engraved beautifully with no changes. I will be purchasing more digital downloads from this shop."
— Anna
"I was struggling with lining up my NFC business cards. I was able to not only line them up much better but also do multiple cards at once — making that job so much easier."
— Camp
"Excellent quality and design. Cut clean and neat!"
— LYNN
"Great jigs. Appreciate the time saved not having to build this from scratch!"
— Bruce
"Excellent quality. Item as described. Expectations exceeded."
— Michael
"This template made my slate coasters so much easier. 4×4 coasters from Michaels drop in easily and are easy to remove. Def worth it."
— chris